Celebrate 65 Years In Travel With Us. Book today to enter our Prize Draw to win a £650 Travel Voucher!

  Family Business est. 1959
  Award Winning Agency
  Book Online or by Phone

Ambassador Cruise Line

As the first new British cruise line to launch since 2010, Ambassador Cruise Line seeks to stand apart from the others by delighting guests with a stylish and effortless experience, with sustainability as their focus.

Ambassador Cruise Deals

Enjoy complete ease at sea on a truly timeless no-fly cruise holiday that blends tradition and innovation. The premium features, as well as warm and welcoming atmosphere on board, gives new meaning to classic cruising.

Ambassador Cruise Line will commence their programme of voyages in April 2022, offering departures aboard Ambience (formerly P&O Australia’s Pacific Dawn, and was previously set to be Cruise & Maritime Voyages’ new flagship Amy Johnson).

Although Ambassador operates essentially as a cruise line for 18+, in particular for guests aged 50 and over, they do offer two multi-generational cruises during school holiday periods in 2023, and all infants over six months and children are welcome. Look out for the “smiley face” symbol indicating these cruises.


Ambassador fares include everything that will make your cruise the holiday you deserve and have worked hard for, so you can return home refreshed and full of memories to cherish. Their voyages have been carefully curated, providing a wide range of fascinating destinations, matched to an enticing array of activities and entertainment, with the room to breathe at sea.

  • Comfortable accommodation in chosen cabin category
  • Sumptuous full board cuisine in main restaurants
  • Captain’s Welcome & Farewell cocktail party*
  • Captain’s Gala Dinner and Baked Alaska Parade*
  • Informative guest speakers*
  • A wide range of entertainment, including evening shows, plays, cabarets, live music & classical interludes
  • Daytime activities, quizzes, dance classes and outside deck games
  • Range of fitness, dance and wellness classes
  • Use of gym, swimming pools and hot tubs
  • Spa access
  • Flexible cancellation policies†
  • Porterage of luggage between the port and cabin.
  • All port taxes, fees and charges


Your home-from-home, your humble abode on board, your cabin accommodation is where Ambassador wants you to feel most comfortable. This is your restful haven that you can look forward to returning to after an exciting day ashore or a busy day at sea, where you can escape and rejuvenate during your journey of exploration.

There a number of different accommodation grades, varying in size and deck locations, but no matter what cabin you choose, each is guaranteed with an impressive array of amenities and personal touches, from complimentary toiletries and deck blanket to a laundry and ironing service. Ambassador cabin stewards are also always here to take care of you on board, and no request is too big or too small.

Whether it’s to mark a special occasion, or simply because you feel that you deserve it, you can always upgrade to a suite. From complimentary canapés to a welcome bottle of wine, the suite benefits will take your Ambassador cruise experience to the highest level.


Dining options are plentiful at Buckingham restaurant or the Borough Market, with plentiful cuisine options, and for those wanting to soak in nature’s glory, there’s the glorious Alfresco Grill. Guests have a choice of five restaurants on board, offering a selection of locally inspired dishes, including specialty dining options and two cafes. For a supplementary charge, Saffron, Sea & Grass, or the deluxe Chef’s Table offer a gastronomic experience that’s not to be missed; simply contact the guest services team to discuss.

Take advantage of the Ambassador Drinks Packages and benefit from greater savings, including having all gratuities and service charges covered so that the hassle is taken out of your hands straight away. Whether you like it shaken or stirred, there are numerous bars to whet your whistle, including Raffles Bar, Botanical Lounge, SW19, and The Purple Turtle Pub.


Entertainment-wise, Ambassador really will spoil you for choice. Let your hair down at the Observatory and bring out your finest ensembles for The Palladium. Put your best cards forward at Aces & Eights bridge and card room and the Ambassador Casino, or revive and renew at the gym and Wellness Centre. Other facilities include Kapoor’s, the onboard crafting studio, Brontë’s library, the shopping galleria, not to mention two swimming pools, four hot tubs and a large screen for outdoor movies.

Join like-minded guests for the cruise book club and share your love for literature, or consult a photographic expert in achieving the best landscape shot and making the most out of your camera. There’s really something for everyone on board no matter the season or time of day, but where Ambassador excels at is their themed cruises.

They have an amazing collection that puts the spotlight on a whole gamut of interests that include cricketing legends, royal experts, crafting, comedy, circus acts, and even festive celebrations such as Easter. Set your inner creative free with a renown arts and crafts specialist invited aboard, learn something new from a guest lecturer, or take part in a Q&A session with a celebrity speaker. Whichever voyage you pick, your journey is bound to be unforgettable!


Join Ambassador on their journey to a more sustainable future. They are passionate about protecting our oceans and destinations, which is why their ships will exceed the latest environmental standards, including waste reduction and energy-efficient engines.

Ambience will be upgraded with emission reduction technologies to be IMO Tier III compliant, prior to the start of the cruising season. She will not only adhere to the latest updated rules regarding emission reductions (Tier II from January 2022 in certain NOX Emission Control areas) but will already be compliant with rules which come into force by January 2025 (Tier III of the IMO NOX regulations – aiming to reduce nitrogen oxide emissions by approximately 70 percent compared to the Tier II standards).

In addition, Ambience will be equipped and outfitted with the latest ballast and sewage water treatment systems, enabling her to sail in all strictly environmentally protected seas.

Within the guest areas, Ambience is being refurbished and upgraded, with sustainability central to decision making. Onboard, no single-use plastic is a prerequisite, and from in-room amenities to staff uniforms, the cruise line has selected eco-conscious products.

Ambassador Cruise Line is also committed to smart technology with a strong paperless ethos, reducing wastage. Technology has also been used as an alternative to printing menus, shore plans and activity schedules. The huge investment in this area means that Ambience will be an innovator in its class and fully Tier III compliant.

†See booking conditions and full T&Cs.
*6 nights or more.

The Ambassador Cruise Line Fleet

Searching for cruises

£0 Up to £10,000+

Take the hassle out of your holiday search and let our knowledgeable cruise agents find you the perfect cruise by phone! Call 02380 658 386

Searching for cruises

Searching for cruises

£0 Up to £10,000+

Enquire Now

Cruise Enquiry (Tprofile)
Please enter your contact details below and we will respond as soon as we can.
Would you like to be kept up to date with all the latest offers from Southampton Cruise Centre? *